—Services
A fractional CMO who owns the function.
Bring me in as your embedded fractional CMO to architect and oversee the entire system, commission a focused six‑month roadmap to guide your marketing plan, or tap into ongoing coaching to keep your lab calibrated and your growth program evolving.
Every number below is from an engagement I personally owned. This is what "personally driven the numbers" means in practice.
Not projections.
Results, on the record.
—ARR Growth
Healthicity · mature B2B SaaS · position shift
32%
—Churn Reduction
-1%
Healthicity · 3 months · lifecycle marketing
—Traffic Increase
400%
Acklen Avenue · top-of-funnel · pipeline shift
—Sales Targets
160%
Windward Consulting · rebuilt lead gen
—Revenue Growth
2x
Acklen Avenue · $5M to $10M · content/enablement
—Deal Size
+200%
Windward Consulting · $10k to $30k · 30d cycle
Previous Experience Includes:
—The Engagement
Choose your setup
Pick the level of involvement that matches where your company is right now.
Rapid Diagnostic
One-Time
A one-time engagement designed to uncover the GTM gaps slowing growth and give you an actionable plan forward.
Half-Day Strategy Intensive: 14 days of asynchronous discovery followed by one focused, half-day working session. Best when you need fast clarity and can make decisions quickly.
30-Day Guided Diagnostic: A collaborative month-long process that gives your team more time to explore findings, align stakeholders, and build the plan with expert guidance.
You’ll walk away with:
A clear diagnosis of your most important GTM Gaps and growth constraints
An outside perspective on the blind spots, assumptions, and missed opportunities affecting performance
A prioritized action list you can begin implementing immediately
A practical 3-6 month marketing plan tied to your business goals
The Steady Drip
Monthly
Designed for companies that have completed a Growth Lab engagement and want an experienced executive in their corner as they execute. You keep ownership of day-to-day work while I provide the strategic guidance, decision support, and operating frameworks that help your team stay focused on what will drive growth.
You’ll receive:
Strategic fractional advising
Quarterly planning to keep marketing aligned with business goals
Twice-monthly sprint calls to solve challenges, prioritize work, and maintain momentum
Ongoing email access for real-time executive perspective between calls
Proven Growth Lab playbooks and SOPs to help your team execute with more consistency
The Full Experience
3-Month Minimum
I step in as your embedded fractional CMO, bringing senior leadership, a proven operating system, and hands-on accountability, without the cost or commitment of a full-time executive.
You’ll gain:
A senior marketing leader who owns the plan and keeps it moving
A clear Growth Systems Map within 30 days, identifying your growth levers, gaps, priorities, and next moves
Weekly decision-making and quarterly planning so marketing stays focused on the work that will have the greatest commercial impact
Stronger alignment across founders, sales, marketing, agencies, and internal team members
Direct leadership of marketing vendors and team resources, so you get accountability without becoming the bottleneck
The complete Growth Lab method applied to build a marketing system that is measurable, repeatable, and built to scale
Let’s get started!
Book a short intro call and we’ll walk through your current go-to-market, pipeline visibility, and growth goals to see where the biggest leverage points are. If there’s a clear fit, I’ll outline a tailored experiment roadmap so you know exactly what working together would look like and what results we’re aiming to create.